Lada Sponsor on F1 car

nivapulledout · Posted: Mon Nov 15, 2010 12:44 pm Post subject: Lada Sponsor on F1 car

was watching the last grand Prix in Abu Dhabi and low and behold spotted the lada logo on the side of Team Renault car.
Never new it was on there although it makes sense now they are in partnership.

Twiss · Posted: Mon Nov 15, 2010 3:38 pm Post subject:

Looks like the scrimped a bit on the car advert placement!
The jacket ad is good Very Happy

. · Posted: Mon Nov 15, 2010 4:52 pm Post subject:

AFAIK Petrov, who is Russian, brought them as a sponsor

Twiss · Posted: Mon Nov 15, 2010 5:00 pm Post subject:

Ahhhh makes sense...

nivapulledout · Posted: Mon Nov 15, 2010 6:41 pm Post subject:

I think it has more to do with Renault owning a large part of Lada now and wanting to get the brand moving.
I dont think the drivers have anything to to with sponsership. It would be like Hamilton or Button bringing landrover to the Mclaren team.

bobbyd · Posted: Tue Nov 16, 2010 6:11 am Post subject:

Chris Atkinson took two million dollars with him to subi WRC team when he first joined them.
In the world superbikes riders have their own sponsers ie if they change manufacturer they have some of the same sponsers.
In F1 people would be amazed to find out who "owms" mark webber and how the driver leaseing etc works

nivapulledout · Posted: Wed Nov 17, 2010 6:03 am Post subject:

found this

Russian company Avto VAZ owns Lada and Renault have 25% ownership in Avto VAZ. This decision will make Renault more popular in Russia and for the same reason the Russian driver was brought to the French Formula 1 team.
Lada is well known in Russia and the former Soviet Union as an automaker for cars and terrain vehicles, but it was exported in many countries through the whole world. The jewel in the Lada stable was and still is Lada Niva, a small and affordable terrain vehicle which off-road capabilities are still not surpassed by any of the off road vehicles in the world. Lada Niva design is 20 year old with minor cosmetics changes on the exterior and interior of the car.

so looks like it was around the other way, because of the partnership Renault agreed to take a Russian driver.