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Under New Management

 
 
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.
Difflock Royalty


Joined: 19 Jun 2002
Odometer: 40007
Location: Northern Ireland's Gold Coast


2009 Land Rover 110 CSW

PostPosted: Mon Aug 05, 2013 8:21 pm    Post subject: Under New Management Reply with quote

As some of you may be aware, Difflock has changed hands several times in the past couple of years. It is now, once again, under new ownership and has been since April.

The new owners would like to keep their ownership confidential owing to their involvement in other 4X4 related businesses but it is suffice to say they are very experienced and well respected in the 4X4 community. They also believe, unlike some of the other recent owners of Difflock, in the same principles as Simon and Peter, the founders of Difflock.

The new owners believe that the forum isn't supposed to be about them but it is about the community that use it and that it is a way to promote the Difflock Store which is the actual business of Difflock. To this end they intend to let the forum continue without any real interference. However they recognised that something needed to be done about the shop.

The shop had to be taken down due to the change of servers, the system was also as old as the hills, and needed updating. Sadly it is taking longer to get the shop back up and running due to the large number of products being added but it is going to be worth waiting for.

The owners would like to reiterate that Difflock is a forum for the members and will remain so.

__________________________________
Bert the Defender 110 XS - because it's Cool (work it out yourself!)
Lolita the Lightweight
???? the V8 90 CSW
Suzuki DL1000 V-Strom - yes that's right, I have a Zook!


Last edited by . on Tue Dec 24, 2013 10:00 am; edited 3 times in total
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spannerman69
Mud Obsessed


Joined: 01 Oct 2003
Odometer: 2807
Location: st.helens



PostPosted: Mon Aug 05, 2013 8:38 pm    Post subject: Reply with quote

well thats nice to know . any ideas when the shop will be up and running again .
__________________________________
member of the dcjc
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.
Difflock Royalty


Joined: 19 Jun 2002
Odometer: 40007
Location: Northern Ireland's Gold Coast


2009 Land Rover 110 CSW

PostPosted: Tue Aug 06, 2013 6:41 am    Post subject: Reply with quote

I believe we haven't long to wait now but you can still place orders on the phone in the meantime
__________________________________
Bert the Defender 110 XS - because it's Cool (work it out yourself!)
Lolita the Lightweight
???? the V8 90 CSW
Suzuki DL1000 V-Strom - yes that's right, I have a Zook!
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absquatulation
Off-Road Guru


Joined: 17 Apr 2005
Odometer: 1917
Location: Lost



PostPosted: Tue Aug 06, 2013 12:40 pm    Post subject: Reply with quote

Can we start a poll to guess who is the new owner(s) of Difflock.

As I have already incurred the wrath of "AllHailTheAdmin", then perhaps I shouldn't be the one to start the ball rolling, but I think it is Lord Lucan.

__________________________________
I'm not here......
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.
Difflock Royalty


Joined: 19 Jun 2002
Odometer: 40007
Location: Northern Ireland's Gold Coast


2009 Land Rover 110 CSW

PostPosted: Tue Aug 06, 2013 1:09 pm    Post subject: Reply with quote

Do you think there will be Shergar burgers for sale in the shop?
__________________________________
Bert the Defender 110 XS - because it's Cool (work it out yourself!)
Lolita the Lightweight
???? the V8 90 CSW
Suzuki DL1000 V-Strom - yes that's right, I have a Zook!
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Toseland
Mud Obsessed


Joined: 25 Oct 2011
Odometer: 3209
Location: cardiff


1999 Suzuki Vitara

PostPosted: Tue Aug 06, 2013 4:42 pm    Post subject: Reply with quote

will the difflock mafia and difflock bad joke club be remaining?
__________________________________
I live by 2 sayings:
1. The beatings will continue until morale improves
2. Pain is just Weakness leaving the body..

The feeling you get when you first smash your shaft out, is one you will never forget.. especially if you do it in front of 10 guys.
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absquatulation
Off-Road Guru


Joined: 17 Apr 2005
Odometer: 1917
Location: Lost



PostPosted: Tue Aug 06, 2013 6:48 pm    Post subject: Reply with quote

Toseland wrote:
will the difflock mafia and difflock bad joke club be remaining?

. wrote:
Do you think there will be Shergar burgers for sale in the shop?


Clearly........

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I'm not here......
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Nightbar
Difflock Royalty


Joined: 30 Sep 2003
Odometer: 20683
Location: In a state of anticipation...


1999 Land Rover Defender

PostPosted: Sat Aug 17, 2013 11:23 am    Post subject: Reply with quote

Don't know who you mean...

...omerta Cool

__________________________________
The ex-Difflock Ambassador to Naples, Sir Nightbar DCJC DFS and 2 bars.

Plant a tree for the Difflock 3
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rob90
Mud Obsessed


Joined: 11 Feb 2004
Odometer: 5388
Location: Brockworth



PostPosted: Fri Oct 25, 2013 7:53 am    Post subject: Reply with quote

It must be going to be either a fantastic shop or a huge anti climax as it's still not up and unning yet Shocked
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.
Difflock Royalty


Joined: 19 Jun 2002
Odometer: 40007
Location: Northern Ireland's Gold Coast


2009 Land Rover 110 CSW

PostPosted: Fri Oct 25, 2013 9:19 am    Post subject: Reply with quote

I think it will be the former. I understand they are still loading products, last count they were up to about 5000!
__________________________________
Bert the Defender 110 XS - because it's Cool (work it out yourself!)
Lolita the Lightweight
???? the V8 90 CSW
Suzuki DL1000 V-Strom - yes that's right, I have a Zook!
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Xpajun
Mud Obsessed


Joined: 22 Sep 2008
Odometer: 3242



1988 Mitsubishi Shogun

PostPosted: Fri Oct 25, 2013 1:12 pm    Post subject: Reply with quote

. wrote:
I think it will be the former. I understand they are still loading products, last count they were up to about 5000!



Glad I don't have their system on my store then Rolling Eyes
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gadgetboy
Off-Road Guru


Joined: 03 Sep 2005
Odometer: 1947
Location: Belfast, N. Ireland



PostPosted: Fri Oct 25, 2013 5:18 pm    Post subject: Reply with quote

Ah. The classic online shop mistake. Don't launch/re-launch until everything is available.

Meanwhile, your customers are finding other suppliers.

Get the shop running with the top 10% selling items. Worry about the fiddly stuff later. Customers are fickle and it's virtually impossible to get them back once you've lost them.

__________________________________
Move along. Nothing to see here.
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gadgetboy
Off-Road Guru


Joined: 03 Sep 2005
Odometer: 1947
Location: Belfast, N. Ireland



PostPosted: Fri Nov 29, 2013 11:01 am    Post subject: Reply with quote

Dear Difflock Omnipotent Beings

I happened to notice this little banner this morning



And I clicked it ....... blank page
I clicked a few more of the ads ....... blank page
In fact virtually every shop and ad link lead to ........ a blank page

Now it's none of my business but your web pixies are really making a considerable effort to destroy any credibility the Difflock Online Shop ever had.

It seems to me the development has taken an inordinate amount of time for what is a relatively simple project. Online shop templates, even for PHP based forums like this, are readily available and even the most basic would have had you up and running with something generating income long ago. I don't know who your web developers are but they're taking the píss and I hope for your sake they're on a fixed price contract. I would have had serious words with them a long time ago perhaps even shown them the door.

Difflock is an excellent resource but in order to survive it must make commercial sense. The longer this development continues the closer you get to the point where the development costs will outweigh any possible return and the further you distance yourself from your customer base, it's a law of diminishing returns.

__________________________________
Move along. Nothing to see here.
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LlaniGraham
Mud Obsessed


Joined: 06 Nov 2005
Odometer: 2701
Location: Llanidloes



PostPosted: Fri Nov 29, 2013 11:19 am    Post subject: Reply with quote

Don't the words "LAUNCH DATE : 9th DECEMBER!" give a slight hint!!
__________________________________
MSA Radio WORCESTER 1
4x4 Response Wales
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pja4x4
Difflock Staff Member


Joined: 12 Mar 2013
Odometer: 13




PostPosted: Fri Nov 29, 2013 11:33 am    Post subject: Shop Reply with quote

Thank you for your post

The banner you are clicking on is not a link, it is a banner informing you when the shop will be open, clicking the banner won't work because the shop isn't open.

Just to try and give you a little bit of background, when we took on Difflock there where 250 products, and it had been like that since the year dot, product information was incorrect and out of date, spelling mistakes etc..

We had another website ready to go however, we took the decision to start from scratch and have a bespoke web site built, when we launch we hope to have in excess of 7000 parts and rising to over 30000. If truth be known we're probably jumping the gun even now, no doubt there will be issues and problems but we'll iron them out asap, we've also opted to go for a full launch rather than a soft launch, we don't know if that's right or wrong only time will tell.

One thing is for certain we have a very professional company building this site and we've been populating the site ourselves, using a group of full time staff. Whilst we are not boffins here we do know the 4wd business and hopefully this will show.
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gadgetboy
Off-Road Guru


Joined: 03 Sep 2005
Odometer: 1947
Location: Belfast, N. Ireland



PostPosted: Fri Nov 29, 2013 1:41 pm    Post subject: Reply with quote

If the banners and ads aren't links then they shouldn't be clickable.

Internet selling rule 1. Never, ever announce a launch date without being absolutely sure you'll achieve it.

__________________________________
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gadgetboy
Off-Road Guru


Joined: 03 Sep 2005
Odometer: 1947
Location: Belfast, N. Ireland



PostPosted: Mon Dec 09, 2013 6:05 pm    Post subject: Reply with quote

9th December.

Oops.

__________________________________
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DD
Mud Obsessed


Joined: 25 Sep 2003
Odometer: 9759
Location: Aberdeenshire


1986 Land Rover Defender

PostPosted: Mon Dec 09, 2013 6:41 pm    Post subject: Reply with quote

WHAT DO WE WANT!
THE SHOP!
WHEN DO WE WANT IT?
NOW!

WHAT DO WE WANT!
THE SHOP!
WHEN DO WE WANT IT?
NOW!

__________________________________
Disco 'DD' Don
90 v8 for fun
110 XS CSW daily drive
'I came, I saw, I locked the diff'
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pja4x4
Difflock Staff Member


Joined: 12 Mar 2013
Odometer: 13




PostPosted: Wed Dec 11, 2013 6:02 pm    Post subject: We are live Reply with quote

Hi Everyone

Thank you for being so patient

We have gone live, this is an 'on-going' project so please be patient

Please have a look around - hope you like it

Lots more products to go on, and we will be working daily on it

Enjoy
Laughing
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gadgetboy
Off-Road Guru


Joined: 03 Sep 2005
Odometer: 1947
Location: Belfast, N. Ireland



PostPosted: Wed Dec 11, 2013 8:18 pm    Post subject: Reply with quote

The forum re-direct links still don't work.
__________________________________
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